|
Commercial Copywriting and Consulting |
|
Sample 4-Panel Q&A Copy for Thief River Valley Credit Union
Outer Panel Thief River Valley Credit Union. Your money, your credit union! Boilerplate contact, web, telephone, and address information.
Inner Left Panel Here at Thief River Valley Credit Union, we realize that you may have some questions before making the decision to change from your current financial service provider to us. So we’ve put together this small booklet to answer a few of the most commonly asked questions that our potential customers have. After all, it’s your financial life we’re talking about!
Q: What is a credit union anyway? A: Like banks, credit unions provide a range of financial services. Anything from a simple free checking and savings accounts, loans, ATM networks, holiday and vacation clubs, and credit cards. At TRVCU, we offer all of the basic financial services like these that you’ve come to expect and more. But that’s where the similarities end.
Q: So, how does a credit union differ from a bank? A: Unlike banks, credit unions do not exist to earn a profit. And they’re member owned and operated. So you have a voice in the administration of your credit union. In contrast to banks, credit unions are run by volunteer boards made up of their members, who are directly accountable to all other credit union members. Therefore, you are able to remain in-the-know about (and in control of) your own financial resources. That’s not the case with banks. Finally, the financial resources of a credit union are pooled to meet the needs of all its members.
Q: What are the specific advantages of TRVCU? A: There are several advantages to TRVCU membership. Besides the usual financial services you’ve come to expect, we can offer you a host of additional perks. Low interest mortgages, vehicle, and student loans, and free ATMs for instance. There’s even web-based management of your accounts available when you join TRVCU. So you can manage your financial needs from the comfort of home – anytime, day or night! And as a member of TRVCU, you won’t be charged fees for any of the services we provide. Few banks can offer you a deal like that!
Q: Who can join TRVCU? A: Membership is open to anyone who lives within the 10-county Thief River Valley region.
Inner Right Panel
Q: Why should I consider TRVCU for my banking needs? A: Unlike banks, we’re not in this business to make a profit. Instead, our focus is on you. At TRVCU, our chief concern is providing you with the kinds of financial services you want and need most. And did you know that studies have consistently shown credit union members are more satisfied with the quality of service they receive than bank customers?
Q: How long has Thief River Valley Credit Union existed? A: Since 1961. 45 years to be exact. What began as a small association of agriculturally oriented businesses with a limited membership expanded rapidly through the next two decades. By the early 1990s, TRVCU had grown to encompass ten counties in northwestern Minnesota with membership open to anyone residing in that area.
Q: What does it cost to join TRVCU? A: Membership is free to residents of the 10-county area we service.
Q: Sounds great! What do I do to get started with TRVCU? A: Easy! Just visit our website where you can register and read about our services in more detail. Better yet, talk to a real, live person by calling our toll-free number 24/7! Speak to a TRVCU customer service representative now at 1-800-xxx-xxxx. We’re waiting for your call! Thief River Valley Credit Union. Your money, your credit union!
Rear Panel
Logo Boilerplate contact, web, telephone, and address information. |